According to the update ‘WoW article’ posted by Blizzard, the token will be available from today, 7th April 2015. Here is what Blizzard had to say.
All of this is sort-of great news, but considering that the WoW Token can be redeemed for 30-days ofWorld Of Warcraft game-time. Players can go and purchase game-time for $14.99 which comes with a 30 day subscription of World of Warcraft.
The WoW Token will be available for $20 USD/$25 AUD from the in-game Shop, and will be set at a starting price of 30,000 gold in the Auction House across the Americas region.
From that point forward, the gold price will automatically fluctuate based on player supply and demand. To start we’ll be limiting the number of Token purchases to 10 within a 30-day period, but this limit may be adjusted over time.
Tokens will be available immediately from the Shop, please note that there may be a delay before Tokens put up for sale on the Auction House become available for purchase with gold.
We’ll announce additional regional details closer to the launch of the WoW Token in other regions.”
The main reason behind purchasing would be reselling it for massive lumps of gold on the new marketplace/Auction House. It is too soon to draw conclusions but, time will tell if this is a fruitful effort by Blizzard that fans will love, or a cheap cash-in.
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